CARONE wines in Grocery Stores
CARONE does not intend to sell our wines in grocery stores before the regulations, conditions and directions from the RACJ and the SAQ are published.
Yesterday, many of the winemakers publicly announced to media that they intend to go to grocery stores before the regulations are published. Without these regulations the bottles will be delivered without quality control, authorization, etc.
Several wineries will take advantage of this to reduce their inventory of inferior quality products. It is incredible that they intend to go to the grocery store, without regulations in place protecting consumers, and hurting the image of Quebec wines.
With regards to grocery store sales of Quebec wines, there will be no announcement until December 26, CARONE will wait for the RACJ instructions.