CARONE SELECTS A.O.C. & CIE WINE AGENCY TO DRIVE ITS GROWTH AT THE SAQ
CARONE WINES’ SELECTS A.O.C. & CIE WINE AGENCY TO DRIVE ITS GROWTH AT THE SAQ
AGREEMENT BRINGS DEEP INDUSTRY KNOWLEDGE AND SALES EXPERTISE TO BUILD ON CARONE’S HISTORY OF INDUSTRY LEADERSHIP
Lanoraie, Quebec – November 3, 2016 – CARONE Wines, leading producer and marketer of premium Quebec wines, announced the appointment of A.O.C. & Cie Chateaux et Domaines Inc. as its exclusive representation in the SAQ sales channel. A.O.C. & Cie currently represents top international wine producers and is responsible for the sale of over 115,000 cases of products through the SAQ annually.
“A.O.C. & Cie and its sales force were selected, after a lengthy search, because of their proven track record of driving sales growth in a dynamic, customer-centric manner and their expertise in working closely with SAQ professionals, industry experts, and wine connoisseurs,” said Anthony Carone, Owner and Winemaker of Vignoble CARONE Wines.
Erwan Pors, President of A.O.C. & Cie Chateaux et Domaines Inc. stated: “We are particularly pleased with this new partnership with CARONE. Pushing the limits of viticulture in Québec and breathing new wind into this young industry, as does Anthony Carone, is the type of challenge that we like.”
“We believe CARONE breaks the tradition local winery mold with our focus being to disrupt conventions. A.O.C. & Cie is the ideal fit for our company as they focus on working with passionate producers and enabling their growth through creative and dynamic sales strategies,” said Sarah Hoodspith, Director, Sales + Marketing.
Mr. Carone concluded: “CARONE offers the largest listing of Quebec-made red wines at the SAQ and we plan to increase the availability of our brands in this channel to meet the demand and further establish our foothold in the Quebec market.”
Vignoble CARONE Wines | CARONE is a premium estate winery located along the St. Lawrence River in the Lanaudière valley, Quebec’s fastest developing wine growing region. CARONE currently offers its wines under four brands – VENICE, DOUBLE BARREL, BIN 33 and VERITÀ – and the company expects to expand on its wine offerings. CARONE wines are sought out worldwide by consumers who appreciate the company’s relentless devotion to perfection, outside the bottle thinking and commitment to quality.
A.O.C. & CIE Chateaux et Domaines Inc. | Founded in 1989 by Pierre Pors, A.O.C. & Cie, now led by his two children Erwan and Pascale, represents the interest of wine producers from around the world throughout the province of Québec. For more than 25 years the company has worked with passionate producers to represent and enhance their image via the SAQ sales channel throughout the province of Québec. The company currently represents over 240 products from 58 producers across 12 countries.
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Vignoble CARONE Wines
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A.O.C. & Cie Chateaux et Domaines Inc.
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